ABC News Reports:
Exaggerated gait of Tennessee Walker gotten through the abusive practices of horse soring.
- In the wake of an ABC News investigation revealing extreme animal cruelty, Pepsi has canceled its sponsorship of the annual Tennessee Walking Horse championship, the Celebration.
The discontinuation of the relationship was “effective immediately,” according to Pepsi spokesman Dave DeCecco. The company said its logo was removed Wednesday from the Celebration website, prior to the broadcast of the ABC News report on “Nightline.”
The report featured undercover video made by the Humane Society of the United States that showed one of the top trainers in the Tennessee Walking Horse industry, Jackie McConnell, beating and torturing horses in his stables outside Memphis.
This abuse is nothing new and it’s frustrating that it is not publicized enough. I agree with arlene on this. Bravo to Pepsi for disassociating from this event, but I wish that it had been on the news (more) so that more people could be exposed to this torture. In my experiences not many are aware of just how wrong this type of “training” can be as they do not make an effort to become educated or aware of other humane methods of training and riding. I hope that one day, we can all understand how our horses are effected by our actions and that this insanity will be stopped. Until then, we shall fight the good fight and share the love. Wonderful site, educational post. Thank you for opening the door for others.
-Kaleigh
THANK YOU PEPSI.AND YES PUT IT MORE ON THE NEWS FOR THE PUBLIC TO REALLY SEE.