MARCH AGAINST HORSE SLAUGHTER — Social media is pretty much where the action is. But it’s not the only action. We are going to use everything available to us to “march against” horse slaughter.
We love social media because you can not only contact decision makers and legislators and express your views but also inform others that these issues exist because it is done publicly.
We are therefore asking you to make March Against Horse Slaughter the strongest campaign possible by taking a stand with us against horse slaughter wherever you are on social media.
A majority of you follow us on Twitter so we expect to see a lot of activity there. Of course we also expect to see horse advocates active on the two other most powerful social media platforms, Facebook and Instagram.
Letter writing is still very important. More on that a bit later. Let’s corral the contact information we need first.
Google any lawmaker or government official to find their Twitter name.
Twitter also has lists for contacting government officials and legislators. Here are the ones we have found helpful.
State Government — US
In the US, you will need contact information for:
1. State Representative (Find Your State Legislature)
2. State Senator (Find Your State Legislature)
3. US Representative (House.gov)
4. US Senators (Senate.gov)
5. State Governor (National Governors Association)
Why is your Governor important? Your Governor is where a successful bill will land to be signed into law. It will all have been for nothing if the Governor does not sign it!
Lobbying and “The Ask”
The best advice I ever received when I began lobbying over a decade ago was this — when contacting someone for help or support or even opposition, always start with your “ask”.
Begin every communication with exactly what you are asking for.
Sum up your ask in a few meaningful words.
This means your reader will know exactly why you contacted them at the outset.
If you leave your ask until the end they may never see it.
Always bear in mind those receiving your communication. Their task may simply be to record how many are for or against something and the give up factor is higher than ever.
Make your ask count! Always start with your ask.
Form letters will not do. Rachna Choudry of PopVox writes:
The average Congressional office receives thousands of letters from constituents a week. Most of these are “form letters”, sent at the prompting of an organization or association with identical text. In some offices, form letters get automatically grouped together as one letter. And, some Congressional offices don’t respond to form letters at all.
On Twitter it’s pretty much only about the ask. You don’t have many letters to say much more. But keep it to a line or two on Facebook and Instagram too.
Be sure to check out “How to Use Hashtags on Twitter, Facebook & Instagram” or use the links below.
- Take action by writing thoughtful, original and heartfelt letters to your lawmakers. Form letters simply will not do.
- Take action on social media alerting your lawmakers where you stand on an issue and raise awareness at the same time.
I know we have given you a lot to think about and do, but once you have collected the information you need and put it in a safe, easy to access place, you will be able to take action on behalf of horses quickly and efficiently. Promise.
Other Helpful Links
Bookmark this page because you may want to come back to it, and we will probably update it from time to time too. Thank you again.