Wild Horses. Unattributed Image. Photographer Unknown.

Meat Out for Mustangs: Week 1

MEAT OUT FOR MUSTANGS — We promised we would tell you what is behind our Meat Out for Mustangs campaign this May. Here we are a last!

Know Your Enemy

There is no doubt in my mind that public land cattle ranchers are historically the #1 enemy of federally protected wild horses and burros in the U.S. They have others of course but none quite like these guys.

Where’s the Beef?

For our purposes, public land ranchers typically fall into two groups: (1) family ranchers who have been leasing public lands for cattle grazing, some for generations to the extent they think they own the land, and (2) billionaire ranchers and corporate giants who control vast grazing privileges for their herds on federal lands [1].

Imagine my glee when I learned of the creeping decline in the beef industry. I heard this from a top lobbyist in Washington D.C. who works on behalf of animal agriculture, and he would know. He makes his living knowing.

I asked him why he thought this was. Of course one very big reason is the growing popularity of plant-based diets, the rise in the number of vegetarians and vegans not just in the U.S. but around the world. He pointed out that whatever trends in the U.S. eventually trends everywhere else.

We also have to give credit to groups and individuals promoting a plant-based diet. Those looking to change our eating habits to benefit man and animal are clever and very successful.

PRI reported on a veggie burger taking over the world that “bleeds” [2]. Doesn’t appeal to me but no doubt will to a lot.

How about the amazing news that major beef supplier Cargills sold off its last two feedlots to invest in plant based proteins? I couldn’t believe it at first but tis true. [3] It seems that Cargills’ profits began to decline in 2014 [4] and they were looking for a way to reverse the trend and found it.

Even Dr. Oz is getting in on it! [5]

Meat Out for Mustangs

Public lands cattle ranchers have contributed so much to the suffering, death and loss of home for America’s mustangs and burros, we feel it is a prime time to send them this message — you will stop.

What about the regular beef providers? Well, I personally don’t feel sorry for them because of the type of business they are in.

However, if they get fed up enough maybe they will put pressure on the welfare cattle ranchers to leave our wild horses and burros alone because they are hurting everybody’s business, and of course this will apply to all meat producers.

Take the Pledge

Anytime is a good time to start to “Meat Out for Mustangs”.

We ask you to do one of three things: (1) give up beef, (2) give up all meat, or (3) give up all animal products — go vegan for as much of May as you can.

Take the pledge. Sign up now!

Get Social

Think we can’t create that big a storm? We have more social media options and folks using them than ever. You can create multiple messages and schedule it with most of them.

It’s up to you really. So get out there and share, share, share!

Hashtag #horsefund on Twitter so we see it in our feed. We are re-tweeting our favorites and giving out grocery coupons!

Help Them All

Whatever you decide to do — beef out, meat out or go vegan — you will not only be sending the public lands cattle ranchers and the whole beef industry our message to leave our wild horses alone — but also saving lives.

Vegan Calculator

A Vegan lifestyle saves animals, the environment & much more.
Calculate how much you’ve saved.

Thank you everyone!


We have more recipes in the pipeline including a sampling of quick meals and our favorite veggie burgers. Send us yours!


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