The legal market handle on horse racing in the United States in 2018 was $11.26 billion while experts predict the illegal sports betting market could be anywhere from $80 billion to $150 billion annually. On horse racing alone.
Let’s see if we can put a bit of a dent in Santa Anita’s handle (we’ll talk about that a bit more further down).
Even if it’s a tiny fraction, the gambling industry will not like seeing these two words together anywhere, especially on social media: boycott + gambling.
You Bet. They Die.
Team Santa Anita Park racetrack have killed 29 racehorses since December.
The number was at 27 when the Governor of California stepped in and asked Santa Anita to shut down for the current season. They refused.
Santa Anita killed two more racehorses after that, bringing the total to 29.
Then the California Horse Racing Board asked Santa Anita Park to shut down for the current season. They refused.
Starting tomorrow, Tuesday, June 11, we will be tweeting something along these lines:
Stop the carnage. 29 dead racehorses and counting. Boycott betting at Santa Anita until they are closed.
#boycott #betting #santaanitapark
Please either retweet our message @horsefund or tweet the above message from your own account.
If you choose to change the message up please use the same hashtags.
Will It Hurt?
If our Twitter campaign works, will reducing the handle and takeout hurt the track? You bet!
Handle: In sports betting lingo the term handle refers to the total amount of money wagered over a specific period of time.
Takeout: Say a million dollars is wagered on a particular race. According to California law, the racetrack is required to keep 15.43 percent of that, or $154,300, while $845,700 is paid out to winning bettors. Then, of that $154,300, about 45 percent goes to the horse owners who finish in the money (first place gets 60 percent; second place gets 20 percent; third place gets 12 percent; fourth place gets six percent; and fifth place gets two percent). Then around 45 percent goes to the racetrack for operating expenses — what’s known as the takeout.
Online gambling is where most of the action is, so getting punters to boycott betting on Santa Anita horse races will hurt even more if we can get bettors to please stay away. I mean, there’s plenty else to bet on, right?
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The current race meeting season at Santa Anita closes on June 23.
“You Bet. They Die.” This slogan was coined we believe by Animal Aid UK concerning the Grand National steeplechase in England.