Menomagic.

Menomagic cooling cream helps soothe menopausal sweats

We discovered this back in March, 2019, but the product described was only available in Britain. You can now order it online in the U.S. The reviews are slightly mixed, but the issue seems to be more about expectation than performance. It will not solve all menopausal discomforts, but it doesn’t appear that was ever the intention.

DAILY MAIL (UK) | by Carol Driver | March 5, 2019

A REFLEXOLOGIST HAS revealed how he ‘stumbled’ over a remedy for his mother’s crippling menopause symptoms – and claims it works in seconds.

Steven Crumblehulme, 38, from Cheltenham in Gloucestershire, created a mix of essential oils that drastically reduced the intensity of fifty-nine-year-old Karen’s debilitating hot flushes and itchy skin.

The ‘miracle’ lotion, which is called Menomagic, has now proven so popular, it’s being sold by a major stockist for £14.99 – and it has received an abundance of rave reviews. ‘It has really helped to control my flushes in the day,’ wrote Suzanne Cleaver-Smith, from Lancashire of the lotion that contains peppermint, rose geranium, lavender and sage.

And Kath Thompson, from Cumbria, added: ‘I rubbed a little into both my feet before bed. I’m usually woken by my feet getting hot then it spreads upwards until my heart pounds and head spins. But last night I had nothing. Thank you so much, you’re a star.’

Menomagic's creator Steven Crumblehulme and Karen.
Menomagic’s creator Steven Crumblehulme and Karen.

Steven first began blending creams to give to his reflexology clients at his practice called Sole Therapies.

However, it was Karen, who has been menopausal for 10 years and has shunned hormone replacement therapy, who gave Steven the idea after revealing she slept better after he used the lotion to give her a foot massage.

She asked him to make a similar hand cream to help with her terrible night sweats and hot flushes that she could apply throughout the day.

Steven then researched which essential oils would help Karen’s worst menopause symptoms the most, and ‘stumbled’ across a ‘powerful’ mix of peppermint, rose geranium, lavender and sage.

‘Christmas 2017, it was one of my gifts for mum – this little pot that I’d managed to come up with, said Steven. ‘I called it Menomagic on a whim, and I just hoped that it would work – I couldn’t test it on myself to see whether it would have any effect.’

However, the first batch backfired – as Karen didn’t like the scent: ‘I said to him I didn’t feel as though I could sit in the middle of a restaurant and put it on – and that’s usually when the hot flushes happen,’ revealed Karen.

‘If you’ve got a red face, you don’t want to draw attention to yourself and have people turning around saying, “what’s that smell?”’

For the next batch he rustled up, Steven kept the same four essential oils, but varied the percentage of each. After finding a mix that ‘smelt like you’d had a facial’, Steven gave the hand cream to clients and his mother – and was overwhelmed by the results.

Karen, who lives in Blackpool and had previously tried various remedies with little success, said: ‘When I start to feel as though I’m getting a hot flush, I get out the cream, put it on, and it works pretty quickly.’

‘It worked so well for me that I said to my friend to try it,’ explained Karen. ‘She loved it. Lots of my friends have now gone and bought it. I take it out with me and if I see anyone struggling, I’ll offer them some of mine.’

It was after this that Steven felt others might also benefit from using the cream – and so he looked into selling it.

He worked with a small business who initially made just over 1,000 pots of the product – a 50ml pump-style.

Menomagic.
Click image for U.S. online ordering.

Menomagic’s Instagram account grew quickly – and Steven was approached by major stockist Live Better With, a website offering products and advice to women going through the menopause.

‘They said they’d been approached by customers asking for it,’ Steven revealed. ‘They asked for a sample, and within 24 hours of receiving it, they said they wanted to stock it. They’ve already made a second order and restocked.’

Steven, who had a degree in psychology, said because of his background, he didn’t like taking drugs or a medical approach to things.

It led him to look into complementary therapy and reflexology and because he was ‘amazed and surprised at what they could tell from my feet’, he then started his practice, Sole Therapies.

His mother Karen has been menopausal ‘for a good ten years’ with hot flushes, night sweats, not sleeping and itching skin being the worst symptoms, and he says it was her suggestion to come up with a cream that led him to create the lotion.

Karen said: ‘[I wanted] anything that could help in any way really. I didn’t want to go down the HRT route. Like Steven, if there’s a way to do something naturally, I’d rather do that.

‘So he devised me a foot cream, so when I haven’t got him, I can put that on my feet and that helps me sleep,’ she said.

Based on that foot cream, Steven blended a mix of essential oils to turn into a hand cream for Karen. He used peppermint to cool the skin, which he said is really good for the hot flushes and night sweats, then rose geranium oil which is very uplifting, and gives it a spa-like smell.

To that he added lavender for calming and relaxation, it’s very calming, to tackle the ‘psychological impact’ of having hot flushes which can ‘seem to make it last longer’, and safe, for balancing hormones.

And the product has already have rave reviews – including feedback that the cream works for symptoms he hadn’t even intended it to work for – something he wants to develop further.

One woman had bought a pot of Menomagic to help her step-father who was experiencing menopause-like symptoms after going through cancer treatment. He is now one of Steven’s regular customers as it’s helped him so much.

‘It’s helping people. We’ve been astounded that we’ve been able to help people in ways that we never intended,’ he said. ‘To provide some relief, is great.’

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