Premarin in China campaign

We made the following response to a comment on our Premarin 2019 Timeline and thought it might be worthwhile sharing with everyone as a post. We have altered it slightly to make the content clearer for this format.

Working as the Int’l Fund for Horses we are launching a social media campaign in Chinese and English in China. We originally thought that might not work. How many mature Chinese women are on social media?

Then we found out that most Chinese females 40 and under have learned to read and write English. So that’s why we will send our social media messages in both English and Chinese. That will reach the younger women who have English who can alert their female elders; and the 40+ women who do not have English.

We are also lucky because we have been able to get images of some of the Chinese versions of Premarin type drugs. This will help enormously on social media such as Twitter which relies heavily on visuals to catch attention.

The hugely disappointing part is that it appears the Chinese were either given, or have stolen/recreated Pfizer’s “recipe” for Premarin drugs and are manufacturing it themselves. Those drugs will be harder to identify but we have contacts who are trying to help us with that too.

The side effects will eventually show up making women question the use of these drugs.

Additionally, we have a British contact living and working in Hong Kong who is creating dual language posters warning of the dangers of these drugs listing them in their various Chinese names. We will try them out on bus shelters and train station platforms to start with. We have always had good outreach numbers at these type locations in other countries.

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If you have ideas to share, or would like to help especially on social media such as Twitter, please use our contact form to get in touch with us.