NASCAR links partnership with the startup behind a blockchain-based digital horse racing game

Note: Everyone around here knows that our editor, Vivian, is wild about the idea of virtual horse racing. It is her view and deep seated wish that it will eventually replace racing with actual horses. —TH.


Written by Saniya Moore / TheBlockCrypto.com / 5th August 2021

Quick Take

  • American auto racing company NASCAR has partnered with the team behind the blockchain-based digital horse racing game ZED RUN to create a “brand new, futuristic fandom experience.”
  • The two companies are still finalizing details, but to begin, Virtually Human Studio (VHS) will work with NASCAR to create NASCAR-branded digital horses on its racing platform. 

Can’t make it to a horse race in person? Have no fear, because you could soon be able to attend one in the metaverse.

American auto racing company NASCAR has partnered with the developers behind the blockchain-based digital horse racing game ZED RUN to create a “brand new, futuristic fandom experience,” the Virtually Human Studio team announced Thursday.  

The two companies are still finalizing details about distribution and sales, but to begin, VHS will work with NASCAR to create NASCAR-branded digital horses on its racing platform. 

“Recreating what fandom means through the concept of ownership, the NASCAR and VHS partnership will lay the foundation by exploring innovation around NFTs and what it means to have skin in the game,” VHS CEO and co-founder Chris Laurent said in a statement.

According to Tim Clark, senior vice president, and chief digital officer at NASCAR, the racing company hopes to use blockchain technology as a “launchpad” to discover a new, “deeply engaged” audience. 

“Partnerships like the one with VHS, have the ability to revolutionize the NASCAR brand by bridging the gap between an age-old sport and innovative new technology,” Clark said. 

Last month, VHS raised $20 million in a Series A round, with participation from Andreessen Horowitz and TCG Capital Management. Its NFT gaming platform, ZEN RUN, allows users to train, breed and race digital horses. Owners can enter their horse NFTs into races via an entry fee and can also win prizes if their collectibles win on the digital track. 

Image courtesy ZED RUN

Zed Run invites you to own, race and earn.

The future of digital racehorse ownership is here. Race your way to the top and build your legacy today. Check it out at zed.run »

TUESDAY’S HORSE © FUND FOR HORSES

Leave a Comment

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s