March Against Horse Slaughter 2020

Black horse portrait.

Hello there.

Did you think we had forgotten about March Against Horse Slaughter? We haven’t. We’ve just been incredibly busy. Some of us are just plain worn out and need re-energizing for the “big push”.

Stay with us. We have a lot coming up including a brand new, international citizens’ action campaign aimed at ending horse slaughter and the production and consumption of horse meat. It’s mega and you won’t want to miss being a part of it. Stay tuned.

Speaking of being a part of it . . .

Translations

Do you have any extra languages you are good with? Contact us here at Tuesday’s Horse and let us know if you would like to volunteer with a bit of translating here and there. It’s nothing heavy duty, or includes technical language, or anything like that.

Social Media

Social media is everything and we need all of you to help with sharing. Just about all the activities we have planned will have complementary social media activities to go with them. A lot will simply be sharing.

However, if you are extra talented and clever in the area of social media, the horses need you. Let us know what you are especially good at and what you would like and have time to do.

March Against Horse Slaughter 2017

If you are new to Tuesday’s Horse and/or the Fund for Horses (also called the Horse Fund for short), we ran a campaign against horse slaughter in 2017. You can see a list of our Tuesday’s Horse posts here.

Thank you everyone. See you back here soon.

Vivian Grant Farrell,
FUND FOR HORSES and INT’L FUND FOR HORSES (If4H)

Premarin in China campaign

PMU Farm in Xinyuan County, China (2012).

We made the following response to a comment on our Premarin 2019 Timeline and thought it might be worthwhile sharing with everyone as a post. We have altered it slightly to make the content clearer for this format.


Working as the Int’l Fund for Horses we are launching a social media campaign in Chinese and English in China. We originally thought that might not work. How many mature Chinese women are on social media?

Then we found out that most Chinese females 40 and under have learned to read and write English. So that’s why we will send our social media messages in both English and Chinese. That will reach the younger women who have English who can alert their female elders; and the 40+ women who do not have English.

We are also lucky because we have been able to get images of some of the Chinese versions of Premarin type drugs. This will help enormously on social media such as Twitter which relies heavily on visuals to catch attention.

The hugely disappointing part is that it appears the Chinese were either given, or have stolen/recreated Pfizer’s “recipe” for Premarin drugs and are manufacturing it themselves. Those drugs will be harder to identify but we have contacts who are trying to help us with that too.

The side effects will eventually show up making women question the use of these drugs.

Additionally, we have a British contact living and working in Hong Kong who is creating dual language posters warning of the dangers of these drugs listing them in their various Chinese names. We will try them out on bus shelters and train station platforms to start with. We have always had good outreach numbers at these type locations in other countries.


VOLUNTEER

If you have ideas to share, or would like to help especially on social media such as Twitter, please use our contact form to get in touch with us.

Follow us @horsefund (https://twitter.com/horsefund ).

Boycott Santa Anita — Bet Elsewhere

Well, there it is. Our Twitter message.

Everyone on Twitter, please retweet this message. We are of course targeting the horse racing gambling fraternity. While gambling goes on at the racetrack the highest percentage of bets are placed online.

We are being as clever as we know how. Weigh in with your suggestions. But most of all, please retweet our message.

You can find us at twitter.com/horsefund.

Thank you everyone.

Boycott betting on Santa Anita races — Twitter campaign

Racehorse training at Santa Anita. Photo credit: Nikki Burr.
Racehorse training at Santa Anita. Photo credit: Nikki Burr.

The legal market handle on horse racing in the United States in 2018 was $11.26 billion while experts predict the illegal sports betting market could be anywhere from $80 billion to $150 billion annually. On horse racing alone.

Let’s see if we can put a bit of a dent in Santa Anita’s handle (we’ll talk about that a bit more further down).

Even if it’s a tiny fraction, the gambling industry will not like seeing these two words together anywhere, especially on social media: boycott + gambling.

You Bet. They Die.

Team Santa Anita Park racetrack have killed 29 racehorses since December.

The number was at 27 when the Governor of California stepped in and asked Santa Anita to shut down for the current season. They refused.

Santa Anita killed two more racehorses after that, bringing the total to 29.

Then the California Horse Racing Board asked Santa Anita Park to shut down for the current season. They refused.

Twitter Campaign

Starting tomorrow, Tuesday, June 11, we will be tweeting something along these lines:

Stop the carnage. 29 dead racehorses and counting. Boycott betting at Santa Anita until they are closed.
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#boycott #betting #santaanitapark

Please either retweet our message @horsefund or tweet the above message from your own account.

If you choose to change the message up please use the same hashtags.

Will It Hurt?

If our Twitter campaign works, will reducing the handle and takeout hurt the track? You bet!

Handle: In sports betting lingo the term handle refers to the total amount of money wagered over a specific period of time.

Takeout: Say a million dollars is wagered on a particular race. According to California law, the racetrack is required to keep 15.43 percent of that, or $154,300, while $845,700 is paid out to winning bettors. Then, of that $154,300, about 45 percent goes to the horse owners who finish in the money (first place gets 60 percent; second place gets 20 percent; third place gets 12 percent; fourth place gets six percent; and fifth place gets two percent). Then around 45 percent goes to the racetrack for operating expenses — what’s known as the takeout.

(Source: https://melmagazine.com/en-us/story/where-does-the-money-go-when-you-bet-at-the-racetrack).

Online gambling is where most of the action is, so getting punters to boycott betting on Santa Anita horse races will hurt even more if we can get bettors to please stay away. I mean, there’s plenty else to bet on, right?

Thanks everyone.

*   *   *

The current race meeting season at Santa Anita closes on June 23.
https://www.santaanita.com/full-calendar/

“You Bet. They Die.” This slogan was coined we believe by Animal Aid UK concerning the Grand National steeplechase in England.