Meat Out for Mustangs: Week 1

MEAT OUT FOR MUSTANGS — We promised we would tell you what is behind our Meat Out for Mustangs campaign this May. Here we are a last!

Know Your Enemy

There is no doubt in my mind that public land cattle ranchers are historically the #1 enemy of federally protected wild horses and burros in the U.S. They have others of course but none quite like these guys.

Where’s the Beef?

For our purposes, public land ranchers typically fall into two groups: (1) family ranchers who have been leasing public lands for cattle grazing, some for generations to the extent they think they own the land, and (2) billionaire ranchers and corporate giants who control vast grazing privileges for their herds on federal lands [1].

Imagine my glee when I learned of the creeping decline in the beef industry. I heard this from a top lobbyist in Washington D.C. who works on behalf of animal agriculture, and he would know. He makes his living knowing.

I asked him why he thought this was. Of course one very big reason is the growing popularity of plant-based diets, the rise in the number of vegetarians and vegans not just in the U.S. but around the world. He pointed out that whatever trends in the U.S. eventually trends everywhere else.

We also have to give credit to groups and individuals promoting a plant-based diet. Those looking to change our eating habits to benefit man and animal are clever and very successful.

PRI reported on a veggie burger taking over the world that “bleeds” [2]. Doesn’t appeal to me but no doubt will to a lot.

How about the amazing news that major beef supplier Cargills sold off its last two feedlots to invest in plant based proteins? I couldn’t believe it at first but tis true. [3] It seems that Cargills’ profits began to decline in 2014 [4] and they were looking for a way to reverse the trend and found it.

Even Dr. Oz is getting in on it! [5]

Meat Out for Mustangs

Public lands cattle ranchers have contributed so much to the suffering, death and loss of home for America’s mustangs and burros, we feel it is a prime time to send them this message — you will stop.

What about the regular beef providers? Well, I personally don’t feel sorry for them because of the type of business they are in.

However, if they get fed up enough maybe they will put pressure on the welfare cattle ranchers to leave our wild horses and burros alone because they are hurting everybody’s business, and of course this will apply to all meat producers.

Take the Pledge

Anytime is a good time to start to “Meat Out for Mustangs”.

We ask you to do one of three things: (1) give up beef, (2) give up all meat, or (3) give up all animal products — go vegan for as much of May as you can.

Take the pledge. Sign up now!

Get Social

Think we can’t create that big a storm? We have more social media options and folks using them than ever. You can create multiple messages and schedule it with most of them.

It’s up to you really. So get out there and share, share, share!

Hashtag #horsefund on Twitter so we see it in our feed. We are re-tweeting our favorites and giving out grocery coupons!

Help Them All

Whatever you decide to do — beef out, meat out or go vegan — you will not only be sending the public lands cattle ranchers and the whole beef industry our message to leave our wild horses alone — but also saving lives.

Vegan Calculator

A Vegan lifestyle saves animals, the environment & much more.
Calculate how much you’ve saved.

Thank you everyone!


We have more recipes in the pipeline including a sampling of quick meals and our favorite veggie burgers. Send us yours!


We have a wonderful turnout for Meat Out for Mustangs, May 2017

MEAT FOR MUSTANGS — Today is the first day of Meat Out for Mustangs, May 2017. How are you doing so far? Huh?

Well, if you follow The Horse Fund by email you already have a good idea what this is about and completed a quick online form pledging your participation.

Playing by numbers:


The USDA estimates that 202.0 lbs of meat were consumed per capita (per person) in 2014. This includes the whole population (approximately 318 million) and does not take into account vegetarians and vegans. [See 1].


According to the Meat Institute, the meat and poultry industry is the largest segment of U.S. agriculture. Total meat and poultry production in 2012 reached more than 93 billion pounds.

In 2013, the meat and poultry industry processed (their euphemism for slaughtered):

8.6 billion chickens
33.2 million cattle
239.4 million turkeys
2.3 million sheep and lambs
112 million hogs

[See 2].

The reason why we are giving you these statistics is that no matter how many people we get to “Meat Out for Mustangs” we are not going to begin to make event the slightest dent in the amount of meat bought or consumed — nor are we trying to.

However, we decided we would point this out before anyone stops by to accuse us of trying to harm the U.S. meat industry by this exercise.

We will tell you what we are trying to do in our next post.


• If you haven’t pledged to Meat Out for Mustangs, please do so right now!

We are so excited about the turnout so far and hope to have thousands in every State taking a stand for Mustangs and drawing attention to their plight by fasting from meat, in particular beef, for the whole month of May.

So far most of you are pledging to do more than beef out; more than half have promised to try a plant-based or vegan diet the entire month! You inspire us. You really do. Thank you!


Tuesday’s Horse

• Breakfast Ideas for Meat Out for Mustangs »

One Green Planet

Times they are a-changing. Cargill selling off their feedlots? See Major beef supplier, Cargill, sold off their last U.S. feedlots to invest in plant-based proteins; One Green Planet; May 1, 2017.

When I first read the headline, I blinked and looked at my calendar. I thought this might be an April Fool’s joke. Nah. It’s May. —Vivian

Cattle in a Cargill feedlot tagged for slaughter. Source: Omaha World-Herald.
Cattle in a Cargill feedlot tagged for slaughter. Source: Omaha World-Herald.

Please do more than “meat out” if you can. Go plant based all month even if it’s one day a week for all of May. You will be saving innocent lives and much, much more.

Spread the word. Share far and wide, especially recipe ideas, what you are eating, if the family is doing it with you, is it easy, is it hard — cool stuff.

The Department of Interior’s Bureau of Land Management contracted helicopter drives federally protected wild horses into a trap, robbing them forever of their freedom and home. National Geographic.

It’s not too late to join. Go here »

Foto Friday: Native American man rides his horse through the snow to protest Dakota Access pipeline

A young Native American man rides his horse through the snow near the Oceti Sakowin camp as 'water protectors' continue to demonstrate against plans to pass the Dakota Access pipeline near the Standing Rock Indian Reservation, near Cannon Ball, North Dakota. Lucas Jackson/Reuters.

NORTH DAKOTA — A young Native American man rides his horse through the snow near the Oceti Sakowin camp as ‘water protectors’ continue to demonstrate against plans to pass the Dakota Access pipeline near the Standing Rock Indian Reservation, near Cannon Ball, North Dakota. Lucas Jackson/Reuters. Via the Christian Science Monitor.

Update: Thank you for your comments and support.

Irate driver aims truck at Big Lick protesters at Tunica Arena, Mississippi

CCABLAC reports:

TUNICA ARENA, TUNICA COUNTY, MS – Shortly before 6:00 p.m. on Thursday, Nov. 3, 2016, an obviously irate driver who was attending the “Big Lick” Tennessee Walking Horse Show appeared to deliberately and maliciously aim a truck CCABLAC animal welfare advocates protesting animal cruelty at the “Big Lick” Tunica Fall Classic Horse Show.

The driver of the truck bearing a Missouri license plate entered the driveway into the Tunica Arena and was travelling in a straight direction until upon seeing the CCABLAC advocates holding the trademark BOYCOTT BIG LICK ANIMAL CRUELTY banner, suddenly swerved his truck and aimed it directly at the peaceful protesters.

He then accelerated while driving directly toward at the animal welfare advocates until swerving back to his left just a few feet from where the protesters stood.

Virtually the entire time, the truck driver was flashing an obscene “middle finger” gesture at the protesters.

Clant M. Seay stated:

“The irresponsible conduct of a person who used a potentially deadly weapon to recklessly endanger the lives of innocent citizens is reprehensible. These fine Americans did nothing other than peacefully assemble in a public place to exercise their First Amendment rights to free speech and protest “Big LIck” Animal Cruelty to defenseless innocent Tennessee Walking Horses. The conduct of the driver of the truck is not going to be tolerated. We will see that this person is prosecuted to the fullest extent allowed by law to be sure that others, who might be so inclined, will think twice before doing something that endangers the lives of other persons.”

The “Big Lick” Horse Show was brought to Mississippi by the Tennessee Walking Horse National Celebration located in Shelbyville, TN.

In 2015, USDA Vet Inspectors disqualified 30% of the “Big Lick” Tennessee Walking Horses they inspected for alleged violations of the Horse Protection Act (Animal Cruelty).

The shocking incident was captured on video by a reporter.

Protesters against Big Lick animal cruelty outside the Tunica County Arena in Mississippi. CCABLAC Photo.

Note: CCABLAC stands for Citizen Campaign Against Big Lick Animal Cruelty.