Budweiser Clydesdale profile in close up. Budweiser image.

Budweiser Clydesdales’ moving 9/11 tribute remembered

A bunch of horses made one of the greatest and widely remembered 9/11 tributes . . . in a Budweiser commercial featuring the company’s iconic Clydesdales.

Though it only aired once, during Super Bowl XXXVI on February 3, 2002, this Budweiser commercial has never been forgotten for the beautiful statements it makes about patriotism, unity, and the American spirit in the wake of the terrorist attacks of September 11th.

Here it is.

“With this tribute, we wanted to respectfully honor those affected by the events of September 11th,” Jorn Socquet, vice president of marketing at Anheuser-Busch said in an email to Business Insider. “While the original ad aired just once, the Budweiser Clydesdales delivered our sentiments in a moving way that continues to resonate.”


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Related Reading

The Story Behind The Budweiser’s Clydesdale 9/11 Ad That Only Appeared Once; doyouremember.com; 2018

Budweiser Clydesdales Trained For 45 Days To Perfect Emotional Bow In Post-9/11 Commercial; pawbuzz.com; 23 Sep 2017.

4 thoughts on “Budweiser Clydesdales’ moving 9/11 tribute remembered”

  1. Thank you for sharing this again. I cry every time I see it. My husband watches as well and gets a bit teary eyed. Such beautiful and majestic horses and their final bow is truly the best of all tributes.

    Liked by 2 people

  2. During the Super Bowl when the ad aired, my husband and I cried to watch such humble animals exhibit such a patriotic tribute. Today, again watching it brought tears to my eyes…tears of sadness remembering the lives lost and ruined, tears of joy that my favorite animal could perform such an emotional bow, and tears of sheer love of the United States of America. Many thanks to the trainers who were able to accomplish this feat in only 45 days with the majestic Budweiser Clydesdales!

    Liked by 2 people

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