A bunch of horses made one of the greatest and widely remembered 9/11 tributes . . . in a Budweiser commercial featuring the company’s iconic Clydesdales.
Though it only aired once, during Super Bowl XXXVI on February 3, 2002, this Budweiser commercial has never been forgotten for the beautiful statements it makes about patriotism, unity, and the American spirit in the wake of the terrorist attacks of September 11th.
Here it is.
“With this tribute, we wanted to respectfully honor those affected by the events of September 11th,” Jorn Socquet, vice president of marketing at Anheuser-Busch said in an email to Business Insider. “While the original ad aired just once, the Budweiser Clydesdales delivered our sentiments in a moving way that continues to resonate.”
• The Story Behind The Budweiser’s Clydesdale 9/11 Ad That Only Appeared Once; doyouremember.com; 2018
• Budweiser Clydesdales Trained For 45 Days To Perfect Emotional Bow In Post-9/11 Commercial; pawbuzz.com; 23 Sep 2017.